Representation Inquiries

Overview

Established in January 2002 NORTHWARD Sales & Marketing Services is a sales agency specialized in the representation of manufacturers of innovative, high quality products for the OEM and DIY woodworking markets.

NORTHWARD Sales is national in scope and provides Canada-wide coverage through Affiliated Independent Agents in eastern and western Canada and with staff sales representaives in central Canada. Professional and efficient sales development and comprehensive service to Canadian wholesale distributors and specialty retailers is provided across Canada.

Principal

NORTHWARD Sales is owned by Graham Wray, a sales and marketing professional with more than thirty years experience in the cabinet, furniture and woodworking supply industry in Canada and the United States in Wholesale, Retail and OEM channels.

REPRESENTATION SERVICES

NORTHWARD Sales offers professional, experienced and knowledgeable sales representation services to manufacturers of specialized product for use within the Secondary Wood Processing Industry and D.I.Y. Woodworking markets.

NORTHWARD Sales represents manufacturers in Canada to:
• Wholesale Hardware & Building Materials Distributors
• Original Equipment Manufacturers in the Woodworking sector
• Specialty Woodworking Products Resellers
• Retailers

Marketing Consultation Services

NORTHWARD Sales offers consulting services to company’s wishing to develop and implement a marketing plan for the Canadian market. As we understand the nuances particular to the Canadian market we are able to speed the process of establishing a solid and language compliant footing in Canada.

Summary

NORTHWARD Sales works with a limited number of manufacturers of high quality products for the D.I.Y. woodworking and O.E.M. woodworking markets. By focusing on product synergy amongst the lines represented the agency is able to bring enhanced value to the buyer in both the product presentation and ongoing service relationship. Quality of representation is emphasized over the quantity of lines represented.